Create a Wikipedia Page for Your Company or Organization

". . if your company is in Wikipedia, it's not a fly-by-night, or dime-a-dozen kind of company." John Broughton

Creating a Wikipedia page for your company or organization makes you exist for some, while raising your online profile for all. Putting a page together may be just the group effort project you need to bond internally as a team. And it’s a good opportunity to research what people are saying about you — and what they aren’t.

A Wikipedia page means you exist

“If it’s not on Wikipedia, it doesn’t exist.”

Having a Wikipedia page grants your business or organization online credibility. Without one you may not even exist to your target audience. Potential customers who research buying opportunities online before buying might disbelieve your special offers or discounts. It may take a Wikipedia page to convince them you’re not just another online scam.

The first big roadblock to having a Wikipedia article is something called "notability". The very existence of a Wikipedia article announces your business has achieved this much sought after quality. If you don’t have a Wikipedia page people might wonder if you have something to hide — beyond not being notable enough to warrant one. Younger generations start at Wikipedia when doing research on almost anything online.

Make sure you have a page there for them to find.

A Wikipedia page raises your profile online

Having a Wikipedia page for your business or organization enhances your visibility online, giving you a reliably top-ranked search result. Ideally you want visitors to be presented with link to your organization home page, but having a link to the Wikipedia page immediately below it can’t hurt.

A Wikipedia page is a group-effort opportunity (but it needs to be done right)

Creating a good Wikipedia article requires research of online sources, gathering of related media (images, video, etc.), and writing skills — all excellent opportunities to come together as a team and assigning tasks while uniting around a common goal.

It also requires an understanding of Wikipedia policy and tools and techniques. Wikipedia has fairly strict guidelines on content inclusion and revision. Just writing about your own company or organization can raise a flag.

Learning the related skills and guidelines can be a valuable business (or personal) skill helpful to any organization (or individual). Or you might want to hire someone already experienced in Wikipedia article creation — so you can focus on other important matters.

Ask Michael J. Farrand about creating a Wikipedia for your company or organization.

SOURCES: Paul Wilkinson, Quora; "Should You Consider a Wikipedia Page for Your Business?" SEOPressor; "How Using Wiki Writers Can Help Grow Your Business: The Benefits of Employing Wikipedia Writers for Hire" by Jordan Taylor, Project Eve