Create Video Content for Your Business

You’ve known that video is the biggest thing in online marketing for some time, but you just don’t know how to get in. The good news is it’s becoming easier and easier for your business to tap into this massively growing opportunity.

If you thought video was big in 2016, just wait till you see 2017!!

Think what video can do for your business

Creating video content offers so many advantages for your business it’s worth overcoming whatever barriers — psychological, mechanical, economic, talent — you envision that are keeping you from this pot of gold. Experts agree that video:

• Increases organic traffic from search engines by 157%.
• Keeps visitors at your site 88% longer.
• Makes consumers 85% more likely to buy.

The venerable Dr. James McQuivey, in fact, tells us a 1-minute video is worth 1.8 million words.

Creating online video content presents an opportunity so huge for your business — in terms of adding value to your brand, increasing conversions, or demonstrating empathy — you can no longer responsibly avoid jumping on the bandwagon.

Types of video content to create

You can create valuable video content for your business in a variety of types, e.g.:

1. Culture: employee interviews, game day at the office, parties, etc.; show the human fabric of your brand; working hand in hand with HR, these can be used to attract the best and brightest.
2. Interviews: inject authority into your online content, build relationships with experts in your field; let your subject do the talking (for a change).
3. Events: cover a company event in a shareable fashion, perhaps sharing snippets in montage form; enhance your online presence more than a live event ever could.
4. Presentations: combine the excitement of an event with the usefulness of a webinar to create compelling and shareable content.
5. Webinars: like live events that offer valuable, interactive insights to participants.
6. Product instruction: make using your company products seem easy; help your customers avoid misusing them (or wasting their time learning how to).
7. Testimonials: used as a review of your company, these can be recorded at an event you throw at your business premises, or captured from customers in other ways.

For an exciting style of video to create, animation is perfect for your company if you have products and services that are difficult to explain. Those whiteboard animations are affordable, popular, and trending.

Overcome the barriers to creating valuable video content

You’ve got the resources already to start creating video content for your business. Various free apps reduce the cost, as do the recording capabilities of today’s smartphones. You’ve got a list of types of video to create. Now all you need is to marshal the creative and technical forces in your organization to make it happen.

Ask Michael J. Farrand about creating video content for your company or organization.

SOURCES: "The Quick-and-Simple Guide to Getting Started With Video Content Marketing" Buffer; "A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More" by Brian Peters on Buffer; "6 Tools to Help Create Video Content for Your Business" by Lilach Bullock on SocialMediaToday; "10 Useful Types of Video Content Viewers Love" by Eric Siu in Single Grain.

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