Play Fewer Songs by Female Artists

Keith Hill, “the world’s leading authority on music scheduling”, advises radio stations to play fewer songs by female artists, noting:

1. “They’re just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.”
2. “In a deep irony, it’s the demand of female listeners who aren’t thinking about it. They’re just responding to that flow of song after song, and if that mix has more females in it, they turn off quicker.”
3. “My stations win by taking females out. Sometimes that’s enough to go from the number three station to the number one station in a market.”

“We’re trying to get the biggest possible audience. We’re not thinking about gender fairness, we’re just trying to make money,” he says.

SEE: Country Music Consultant Advises Stations To Play Fewer Songs By Female Artists