'The idea is to separate Alfa Romeo as much as possible from the more bread-and-butter brands in the Fiat Chrysler line-up and both reclaim the Alfa uniqueness and close the “phenomenal lead” that German brands have built up over the years.SEE: Alfa admits mistakes, promises glorious future
To that end Alfa Romeo has been given its own “skunkworks” research team lead by two (unnamed) senior heads of Ferrari that will provide what [Alfa Romeo CEO Harald] Wester called a “radical solution” to Alfa’s waywardness and provide input into how the new cars should drive appropriate to Alfa’s DNA. The 4C baby supercar was held up as example of "the perfect embodiment" of the Alfa's DNA.'
Friday, May 09, 2014
Skunkworks
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