Is she really the brand manager?

She apparently doesn't know what the 'L' in the model name stands for (really, Ms. Longhini). She pronounces Abarth as 'Bart' (interviewer Roman Mica of The Fast Lane Car corrects her without pointedly doing so). She struggles with the hood latch, and stares at Roman like a deer in headlights as he pops her questions about the new car. Does she even know what a DDCT is (she sure stumbles over the initials)? Is she really the brand manager for the new 2014 Fiat 500L?