The Naming of Shakespeare

Naming terms used when discussing this authorship question seem to be understood differently by those applying them. Particularly . .

• 'Shake-speare'--author's attribution appearing on many (most?) of the earliest publications of works (later to be attributed generally as 'Shakespeare'). To many the hyphen suggests this is a pen name of some sort (the interpreted meaning of which is used to indicate an actual author).
• 'Shakespeare'--the literary body of work generally attributed in this manner by contemporary publishers. Many/most believe/assume this also refers to the actual name of the (single) author of this material.
• 'Shaksper'--the actual historical figure assumed by many/most to be the (only) author of the works attributed to 'Shakespeare' (though he never called himself this in life). They make the leap from the variety of name spellings he used for himself to 'Shakespeare', neatly fitting man to body of work so attributed.

What effort has gone into developing a naming convention around the "authorship question", one that might help define naming terms most often used (in as neutral but accurate a way as possible) and build a basis from which to hold a sensible (and least-confusing) discussion?